Easy to Borrow, Hard to Fake

June 26, 2026

Published: July 2026 | OpenNova

Over the last several weeks we have been running a number of senior executive searches across our customer base, and spending the rest of our time with CIOs, technology leaders, and business executives in less structured conversations.

Doing both at once gave us something we do not always get: a front-row seat to how the expectations for senior leaders are changing. Not from one search. Not from one company. Across a number of organizations at the same time.

That is the part worth writing down. Not a take on technology. A shift in what these companies are actually looking for at the top. We did not expect executive search to become one of the clearest windows into how enterprise leadership is shifting. It turned out to be exactly that.

The vocabulary got common. The ownership did not.

Here is the pattern, as plainly as we can say it. The language has become easy to borrow. The ownership has become hard to fake.

Everyone can talk about strategy now, about change, about where the business is headed. The words that used to signal someone had been close to real change are now just available. Anyone can use them, and most people do.

So they have stopped being a useful signal. In the conversations we have been having, how fluently someone describes the change stopped being the thing that stood out. What stood out was whether they could show it: what actually changed, and what part they played in it.

What proof sounds like

For a long time, technology leaders could prove their value mostly through depth. Architecture. Engineering. Infrastructure. Data. The systems underneath. That expertise still matters, and the strongest people we talk to still have it.

But on its own it is no longer enough. The conversations we remembered afterward were the ones that moved easily between the technology and the business, where someone could tell you not just what a system does, but:

  • what they actually owned
  • what changed because of them
  • who had to make the decisions
  • whose day-to-day had to change
  • how they brought different parts of the business along
  • how anyone knew it worked

The technology is part of that story. It is not the whole story. The people who can only tell the technology half are starting to sound, fairly or not, like they were nearby when it happened rather than responsible for it.

There is a version of this we keep seeing up close. A lot of these leaders come out of large enterprises and are wrestling with the same things a much smaller company does. They rarely have clean ownership of what needs to change, so they have to drive it through influence instead. Watching how they actually pull that off, inside organizations that move slowly, is the most interesting part of these conversations.

Where AI fits

AI did not create any of this. It removed the luxury of avoiding it.

What AI is doing is forcing companies to rethink ownership, process, decisions, and what they expect from leaders, faster than earlier technology cycles ever did. When everything is moving that quickly, vague leadership language is worth less, because there is less time to find out the hard way that it was only language.

So companies are, knowingly or not, raising the bar. They increasingly want leaders who can say exactly what they owned and exactly what changed because of them. That feels like a real shift, and it is showing up in more than one room.

What we are not saying

We want to be careful here. This is not a piece about how to get hired, and it is not a checklist for your next interview. We are not coaching anyone.

It is simpler than that. We have been in enough of these conversations recently that the thing we keep noticing is not a single candidate or a single company. It is that the expectations themselves are moving. What “senior” has to mean is being reset while everyone is busy talking about the tools.

We will not call it a proven market shift. We have run enough of these searches to feel the pattern, but not enough to turn it into a law. If it holds, though, it changes who gets trusted to lead the next few years of this, and why.

Executive search turned out to be an unexpected leading indicator. The language companies reward today tends to become the language their leaders use tomorrow. What we are hearing in these conversations is not really about hiring. It is an early signal of where enterprise leadership is heading.


We spend most weeks in these rooms, with senior leaders on one side and senior candidates on the other. If the bar is moving inside your own organization too, we are always glad to compare notes. Let’s compare notes.